Noël Godin "the encaker"
Photo (c) Walter Cornu / Frites.be

February, 9 1998

Hugues Henry:
Who are you, Noel Godin?

Noël Godin:
I'm part of a gang of bad hellions that have declared the pie war on all the unpleasant celebrities in every kind of domain (slogan: "Let's pie! Let's pie! Nincompoop guys!"). We began to act against "empty" celebrities from the artisti c world who were thinking they were the cat's whiskers. Then we attacked the TV news business in France, for instance, Patrick Poivre D'Arvor [a famous French TV presenter]. Then it became political with Philippe Douste-Blazy in Cannes, the French minister of culture, or the other French minister Nicolas Sarkozy last year in Brussels.

Hugues Henry:
When did you first pie someone?

Noël Godin:
In November 1969, with French writer Marguerite Duras, who represented for us the "empty" novel.

Hugues Henry:
Why did you choose Bill Gates?

Noël Godin:
Because in a way he is the master of the world, and then because he's offering his intelligence, his sharpened imagination and his power to the governments and to the world as it is today -- that is to say gloomy, unjust and nauseating. He c ould have been a utopist, but he prefers being the lackey of the establishment. His power is effective and bigger than that of the leaders of the governments, who are only many-colored servants.
So Bill Gates was at the top of our lists of victims. The at tack against him is symbolic, it's against hierarchical power itself. Our war cry was explicit: "Let's pie! Let's pie the polluting lolly!"

Hugues Henry:
So you have a whole list of people you want to pie?

Noël Godin:
Yes, we have meetings here in my house. These are funny meetings; we have a good time with good drinks and at the same time we plot. We always agree on the target choice and then we have to study how to reach the target.

Hugues Henry:
How did you prepare to pie Bill Gates?

Noël Godin:
For several years, there's been a new phenomenon. Traitors appear in the entourage of our victims who contact us to give us firsthand information. Our victims, at first sight, are very unpleasant and they are far from being loved in their ow n circle; this is our trump. For instance, these last years, Patrick Poivre D'Arvor, [producer] Daniel Toscan du Plantier and [French minister] Nicolas Sarkozy have been betrayed. In the case of Bill Gates, a member of the staff of Micros oft Belgium contacted us and gave us a mysterious rendezvous. Thanks to him, the operation was a success. Of course we won't give his name. It's a secret; only a few know his identity. But we want to tell it because we would be very amused if there was su spicion in the staff of Microsoft. "Who's the traitor?!"

It happened one week before the arrival of Bill Gates in Belgium. We received, little by little, very precise information about the planning of the Bill. Some Parisian accomplices followed him the day before, step by step, notably when he first met Lionel Jospin [French prime minister]. For instance, we learned that he was always escorted by five armed bodyguards but no more. In Belgium, he had four motorcycle policemen and he had five important rendezvous that day. So, to succeed, we only had one solution: our number. We were 30 individuals. That's why we succeeded. We were extremely determined, we were in a good mood. We were a funny commando.

We were divided in "gloupinesques" [from his pseudonym, Le Gloupier] fighting units of three on Arlon Street, where people were waiting for him in Le Concert Noble. There was traffic in the street so the plotters were anonymous. When Bill G ates arrived with screaming sirens, he walked outside his car and as he was climbing the steps several of our fighting units gathered and they created a kind of pie whirl that fell on him. The bodyguards were completely distraught. None of them even took out his gun. They were as dazed as Bill was.

Hugues Henry:
Do you know why there's a traitor in the staff of Microsoft Belgium? What were his motivations?

Noël Godin:
This man told us he really loved Bill Gates in the past, saying that he was very cool and passionate. But little by little he considered that his power had tainted him, and that he was becoming more and more haughty with his own collaborator s. So the man who gave us the information considered, and he's not alone, that it wouldn't be bad to teach Bill a lesson, to bring him back to reality. That's how he explained to us why he was doing it. He's far from being a member of our band, he's not a n anarchist and he likes his work with Microsoft, but he thought it had to happen.

Hugues Henry:
So you weren't paid by someone from Netscape or Oracle?

Noël Godin:
Certainly not; I wasn't even aware of their existence.

Hugues Henry:
Weren't you afraid of the armed bodyguards and the police?

Noël Godin:
This time, yes, we were afraid. We didn't sleep very well the night before. We thought, since the bodyguards of Bill Gates are professional, they won't fire. I told my men, "Be happy and show it is only cream." To be strong, we drank some go od Trappist beers. So they were laughing and joking when they went to the front... Of course I wasn't in the commando because the authorities, the press... they know my face. It would have been a mistake, even with a disguise. So I was on an adjacent stre et.

Hugues Henry:
How many pies were thrown?

Noël Godin:
Four touched Bill Gates in the face. There were 25 pies in all. One of the secrets of the gloupinesque operation is that you don't have to throw the pies. You must put the pies point-blank in the face of the victim. One of the members of the victorious commando is the filmmaker Rémy Belvaux ("Man Bites Dog"). He unfortunately lost his papers and so the cops revealed his identity.

Hugues Henry:
What were their feelings just the second after they touched Bill Gates with the pie?

Noël Godin:
The exhilaration of victory. Exquisite pleasure. The gloupinesque operations have a 95 percent success rate. But each time we are stressed, and each time it's the same pleasure.

Hugues Henry:
How did Bill Gates react?

Noël Godin:
He had a kind of promotional smile that became a kind of smile made of sand...

Hugues Henry:
When you touch your victim, don't you have the feeling of being powerful? You had pies, but it could have been a knife.

Noël Godin:
Yes, but this is not our problem. We are comical terrorists and the pie is symbolic. The victim is only injured in his self-esteem. We take a lot of care that the pies can't hurt psysically. The pastry is soft and full of cream.

Hugues Henry:
Do you cook the pies?

Noël Godin:
No, we are very lazy. We buy the pies in a shop nearby the place of the crime. This time, the pies where coming from a little shop called Au Petit Pain Frais, chaussée de Haecht.

Hugues Henry:
Will Bill Gates pursue your commandos?

Noël Godin:
No, it would be catastrophic for him and his reputation.

Hugues Henry:
If someone gave you money to pie his enemy, would you accept it?

Noël Godin:
We have never been pie mercenaries. But we've had several offers of a good amount of money. For instance, I had an offer to pie Catherine Deneuve in Cannes and also Sharon Stone. I refused. I love Catherine Deneuve and the movies of Jacques Demy; and that year Sharon Stone was in a western I really liked. So I had nothing against her. We are pie pirates. But if we receive money when we pie someone, we are not puritan leftists. We received money once: in the case of [famous French singer and actor] Patrick Bruel. We offered the money to the anarchist Parisian magazine Mordicus. So if someone wants to give us money we won't misuse it.
I could really enjoy life if I could earn much money doing this job! It's a big game and we have fun t ogether. We want to live fast and to laugh as much as we can. We want to transform our lives just like Oscar Wilde wanted to. Everything is awful around us, so let's try to have fun.

Hugues Henry:
If Bill Gates had to come back in a few months in Belgium, would pie him again?